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Undergraduate Program in SEO: Is it Essential?

SEO (Search Engine Optimization) is an integral part of any online business. SEO equips you with the skills required to ensure that your blog or e-commerce site ranks high in SERPs (Search Engine Result Pages). SEO knowledge became critical after Google introduced Panda and Penguin updates that saw hundreds of sites either being sandboxed or lose their rankings.

While a number of seasoned SEO experts claim that the only way through which you can learn more about the basics and tricks of SEO is by surfing blogs, forums and communities run by SEO experts with hands on experience in optimizing various web pages, this not the case. There are eBooks and online courses which have been structured in an easy-to-understand language that will enable you to learn all there is to know about search engine optimization without solely relying on the expertise and skills of an individual who learnt through trials and errors. On the other hand, there are SEO seminars which you can attend when looking to learn more about search engine optimization which will equip you with better knowledge than what you would have acquired by opting to learn through blogs and online forums.

Who Should Attend SEO Undergraduate Programs?

Before looking at some of the benefits that you stand to gain by registering for online search engine optimization seminars, let’s first of all look at the groups of people who SEO Bachelor’s Degrees target:

  • Online entrepreneurs.
  • Wed developers/ webmasters.
  • SEO experts.
  • Direct marketers.

Online Entrepreneurs

Online Entrepreneurs

According to a recent study, it was discovered that roughly 85% of internet traffic is powered by SERPs from market leading search engines such as Google, Bing, Yahoo, Ask and MSN. The study went on to reveal that approximately 50% of online consumers search for products by making use of searching engines. Hence, if you are an online entrepreneur, it is essential that your blog or e-commerce site shows on the first SERP. This is because users are less likely to move beyond the first page when looking for a product or service.

Registering for SEO Bachelor’s Degree will equip with all the information you need to learn about effective site optimization. This in turn ensures that you increase your prospects of being ranked high in search engine result pages, thus increasing your customer base and revenues. On the other hand, opting to register for online search engine optimization seminars will also aid you in endorsing your blog or website.

Web Developers / Web Masters

web developer

The first step to gaining online presence is developing a blog or e-commerce site. The design and structure of your blog or e-commerce site have a huge impact on SERPs (i.e. paid and organic). Therefore, it is important that the web developer you choose to build for you a blog or website comprehends the nitty-gritty of search engine optimization. Failure to adhere to the standard SEO ethics when authoring HTML codes, a blog or e-commerce site may lose its ranking in search engine result page.

Internet SEO seminars and bachelor’s degrees are designed to equip web developers with HTML code practice. In addition to enhancing your knowledge in HTML coding, online search engine optimization workshops will also enable you learn fresh means of enhancing your rankings by adopting fresh design strategies. Therefore, if you own a web design company, it is important that you emphasize the need for learning search engine optimization amongst your employees if you want to guarantee your position in today’s competitive marketplace. This is because online entrepreneurs are increasingly searching for web developers who have experience and skills in SEO. If you do not have a certified team, chances are that you will be losing a lot of business to you next door competitor.

SEO Experts

SEO Expert

Google has made several changes to the algorithm it uses to rank pages. These changes were necessitated by the need for the market leading search engine to remain relevant and competitive. The introduction of Google Panda and Penguin updates so thousands of blogs and e-commerce websites being sandboxed and millions of websites losing their rankings on particular keywords. The key reason for this is because Google believed these blogs and websites applied Black Hat SEO techniques. Consequently, search engine optimization experts have to rethink of the techniques they have been previously using to rank high so as to ensure that their clients are not affected by the latest Google updates.

Ranking high in search engine result pages nowadays takes into account on-page and off-page factors. In addition, you have to incorporate social media marketing. Social networking sites like Facebook and Twitter are nowadays crucial when it comes to increasing your online visibility. Therefore, the only way through which you can keep yourself abreast with the constant changes in search engine optimization world. Moreover, clients are increasingly becoming impatient with SEO experts who cannot deliver on their promises. When hiring an SEO expert, clients are essentially looking for an individual who can:

  • Provide them with fresh leads.
  • Increase their sales as well as brand visibility online.

SEO seminars, workshops and bachelor’s degree programs are designed to provide SEO experts with the latest SEO plans and new means through which they can aid their clients turn visitors to their sales pages to paying customers.

Direct Marketers

  • Direct marketers can benefit from online SEO seminars by:
  • Attracting the services of online consumers.
  • Learning ways to design and develop potent search ads.
  • Learning how to convert online visitors to paying customers.

Benefits of Learning SEO

Listed below, are some of the benefits that you stand to gain by learning search engine optimization:

  • You’ll become an expert in SEO specialist.
  • You’ll learn various SEO white hat strategies.
  • You’ll become skilled and qualifies in content development.

SEO is something that can be learned by virtually anyone. So as long as you have an interest in online marketing or business, you need to make an effort to learn SEO as it will benefit you in the long term.


Armon is graduate of B.S.I.T major in Network Administration; a Social Media Marketer and SEO Consultant for North Social Media. You can follow him on Twitter.

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